3 August 2025
The Women in Football annual survey for 2025 has been launched, offering WIF members and the broader football community an opportunity to share their voices with key decision-makers in the sport.
Year-on-year this survey gathers critical data on the experiences of women working and volunteering across different roles in football, and assesses the current attitudes toward, and progress in, achieving gender equality in the game.
Last year's Women in Football survey results were reported widely – including by Sky Sports, The Guardian and BBC Sport. The findings included another increase in the proportion of women working in football who had experienced discrimination at work. While 66% reported such experiences in 2020, this figure climbed to 82% in 2023 and further increased to 89% in 2024.
Echoing a similar sentiment, 88% of women in football feel they must work harder than men to gain equal recognition – a mutual feeling shared by 74% of men. However, there is hope being held by most as 85% of women believe that opportunities for women in the football industry will get better, a promising increase from just 62% in 2016.
The 2025 survey is open until midnight on Sunday 10 August. Women in Football invites responses from people of any gender working or volunteering in football or aspiring to join the industry. Membership of WIF is not necessary to take part.
Women in Football CEO Yvonne Harrison said: "Women are making promising strides across all areas of the game, but progress still isn’t moving fast enough. Too often, when gender discrimination happens, it goes unreported — and when it is reported, action is lacking. Women deserve better.
That’s why it’s vital we understand what working in football truly looks like for women. The Women in Football annual survey gives us critical insight — not only to celebrate progress, but to highlight where change is still urgently needed. We use this data to ensure women’s voices are heard and represented in the rooms where decisions are made, to lobby for change, and to help the industry build solutions that make football more inclusive for all women working in the game.
We’re encouraging as many people as possible to take part — your voice can help drive progress."
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