19 June 2025
Evelyn Partners, one of the UK's leading wealth management firms, today become the latest partner to team up towards gender equality with Women in Football.
Together, they are launching the Women's Financial Empowerment Programme, a pioneering initiative designed to enhance financial literacy and wealth management knowledge among the female workforce, and those working in football. Through the bespoke financial education initiative WIF members will receive direct access to Evelyn Partners’ financial planning and investment management expertise with course modules aimed at empowering women to confidently manage their finances, grow their wealth and plan effectively for their futures.
The wealth management company, entrusted with £62 billion of its clients’ assets, join several top football clubs and organisations such as the Premier League, the EFL, Sky Sports, Xero and PepsiCo that have partnered with WIF and pledged support for the female workforce.
Evelyn Partners' purpose is driven by placing ‘the power of good advice into more hands’, making this partnership a natural fit with Women in Football's commitment to supporting and championing female professionals. For almost 200 years, the company has delivered advice that is personal, in partnership and performs for individuals and families.
The partnership will also provide income to enhance services to Women in Football members – which is vital for a non-profit organisation such as WIF – as well as expanding the potential reach of our members’ professional networks.
WIF CEO Yvonne Harrison said: “As well as supporting employers in the football industry to develop a gender-equal workplace, collaborating with Women in Football can help organisations in other sectors to grow their visibility in and around the beautiful game.
“Our new partnership with the wonderful team at Evelyn Partners is a great example – and most importantly of all from a WIF perspective, it also offers our members access to some of the best-informed financial advice in the business. We’re already looking forward to teaming up with Evelyn Partners on the workshops that make up the Women’s Financial Empowerment Programme.”
Adam Osper, Managing Partner at Evelyn Partners, who specialises in advising sports professionals, commented: “We are excited to launch our new Women’s Financial Empowerment Programme in collaboration with Women in Football. Our commitment to supporting the rapid growth of women’s sport - and the accompanying rise in both female athletes requiring financial guidance and professionals entering the sector— taps into our wider goal to serve more female wealth clients and position ourselves as the default destination for women’s wealth.
“Women in the sports sector continue to grapple with huge inequalities in pay, training provision and post-professional sport pathways. This is why Evelyn Partners’ wider partnership strategy focuses heavily on the financial needs of women. As women’s sport continues to evolve - bringing increased athlete earnings and greater female representation across the industry - our decision to team up with a variety of major women’s sports platforms, enables us to not only equip players and female professionals with the financial knowledge and confidence they need to manage their money during and after their career but also to provide onward career pathways into the financial services industry.”
WIF members interested in taking part in the Evelyn Partners Women’s Financial Empowerment Programme will receive more information soon on the WIF website, and via the member newsletter. Information will also be shared with WIF’s corporate members and other stakeholders.
Find out more about Women in Football's Corporate Membership programme.
Find out more about Evelyn Partners.
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