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Sports Interactive and SEGA announce multi-year project to bring women’s football to Football Manager

23 July 2021

Sports Interactive and SEGA announce multi-year project to bring women’s football to Football Manager

Sports Interactive and SEGA Europe have announced that work has started on a multi-year project to bring women’s football into its iconic Football Manager series.

The result of this landmark work will not be a standalone women’s football management simulation. Instead, women’s football will be fully incorporated into FM’s living, breathing world, with managers able to take control of either men’s or women’s clubs and move between them seamlessly.

The studio has not set a definitive date for when the project will be completed, but the intention is to incorporate the women’s game as soon as realistically possible. Sports Interactive’s development team is committed to ensuring that women’s football is represented as authentically as possible and with the level of realism and attention to detail that the series is renowned for and will not announce a launch date until these
standards have been met.

Miles Jacobson, Studio Director at Sports Interactive, said: “We have NO interest whatsoever in making a standalone women’s football version of FM. What we are doing is adding women’s football to FM... one sport, one game.”

“We know that adding women’s football to FM is going to cost in the millions and that the short-term return it delivers will be minimal. But that’s not the point. There’s no hiding that there’s currently a glass ceiling for women’s football and we want to do what we can to help smash through it. We believe in equality for all and we want to be part of the solution.”

“We want to be a part of the process that puts women’s football on an equal footing with the men’s game. We know that we’re not alone in this – the historic TV deal that Sky and the BBC recently agreed with WSL in England is proof of that – but we intend to do everything we can to get women’s football to where it deserves to be.”

The move to incorporate women’s football into FM has received support from leading figures inside the football industry, including Chelsea FC Women manager, Emma Hayes. “Women's football is capturing the imagination of fans across the globe and we're making huge strides in terms of attendance figures and broadcast deals,” says Hayes. “For the women's game to get to the next level, though, it needs to be recognised as an integral part of the world of football, not something separate and different. We want future generations to grow up in a world where football isn't divided into 'women's' and 'men's'... it's just football. The ambitious plan that the Sports Interactive team have for Football Manager will play a huge part in getting us there.”

For a detailed overview of the project and some of the technical work that it will entail, click here.

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