10 July 2020
Sports Marketing Surveys and Women in Football - vital research about women's experiences as furlough scheme ends
Women in Football has joined forces with Sports Marketing Surveys (SMS) to evaluate the impact of the coronavirus pandemic on workforce diversity and opportunities for women working in the football industry.
Like many industries, football has been forced to close its doors and been left wondering what happens next. This research will initially take the shape of a short survey sent out to our members to monitor the growing impact as the furlough scheme ends.
Respondents will be invited to participate in a total of four short surveys. Every respondent who completes all four will have the opportunity to take part in a lucky draw and could win one of four £20 John Lewis vouchers.
The research seeks to track the experiences of women and understand the reality of the situation as government support is withdrawn. In addition, it will capture the opinions of women working in football and help to assess whether equality and inclusion in the industry has been affected in the wake of the pandemic.
Women in Football CEO Jane Purdon said: "As we start to emerge from lockdown it is vital that research is undertaken to monitor the changing situation.
"We are delighted that Sports Marketing Surveys have offered their support to help periodically capture the opinion of women in the sector."
To ensure that the experiences of women are accurately tracked, SMS intend to monitor the experiences of the same sample women throughout the whole programme.
Participants will be asked to submit their contact details in order to be part of the tracking survey, however, all responses will remain anonymous.
Keep an eye on your inbox for the first survey!
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