Women in Football to launch #WhatIf campaign in Europe

11 February 2020

Women in Football to launch #WhatIf campaign in Europe

Women in Football are proud to be strengthening ties with our European friends with #WhatIf campaign

Women in Football will be launching its unique #WhatIf campaign across Europe at FIFPRO House in the Netherlands on Tuesday 3 March.

The #WhatIf initiative, supported by Barclays, was initially launched in the UK in May 2018. It is a ground-breaking movement

In the Netherlands, representatives from FIFA, UEFA and La Liga will join members from other key governing bodies, clubs, sponsors, broadcasters, NGO's and Women in Football at the home of the international player union – which represents 30 national player associations in Europe - to discuss: “What are the challenges facing women in European football – and how can the #WhatIf campaign be used to address them?” during a day-long workshop organized by the Portas Group.

Ebru Köksal, chair of Women in Football, says, “We are proud to be spreading our #WhatIf campaign in Europe at what is such an exciting time for women’s football, and the football industry as a whole. This is a fantastic opportunity to get some of the game’s key figures together to discuss how we can all continue to play a part, or play an even bigger role, in providing opportunities for girls and women.

“We have already had some incredible support from major companies such as Barclays, Sky, BT Sport, Twitter and SPORF, individuals such as Chelsea Women’s manager Emma Hayes, and Premier League clubs including Everton, Burnley, West Ham and Brighton.

"In the past two and a half years, #WhatIf has had a far-reaching impact in offering opportunities within the UK. But it doesn’t stop there; we want to reach out and work with our friends in the rest of Europe to ensure even more women and girls have opportunities and self-belief to realise their potential. This is a fantastic way to get started."

Amanda Vandervort, FIFPRO Chief Women’s Football Officer, said: "We are proud to host the #WhatIf programme in the Netherlands, and we’re enthusiastic about helping both Women in Football and the campaign itself break new ground outside the UK.

"The workshop at FIFPRO House will be a great opportunity to share ideas with our fellow football stakeholders and come up with innovative ways to help accelerate positive change in the women’s game."

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