13 December 2018
Jacqui Oatley MBE - featuring in one of four special videos made by WiF in conjunction with Twitter
Twitter UK have today launched a new #WomeninFootball campaign, in collaboration with broadcaster Jacqui Oatley and industry-leading organisation — Women in Football.
In one of a series of four short films showcasing stories from across the game, BBC and ITV’s Jacqui Oatley says it will take two generations to make football a more equal environment.
Highlighting the range of voices on Twitter, the films feature world class pundits, performance analysts and players themselves. The aim is to offer a new perspective into the lives of those striving to even the playing field.
The films come as Twitter & Women in Football take a stance for greater coverage of the Women’s game, to right the imbalance in the lead up to a World Cup year. Fans are now able to watch selected Lionesses fixtures live on Twitter, with a recent international fixture against Sweden Women broadcast exclusively on the platform in November.
What’s more, in July Twitter launched the first ever #WomeninFootball emoji. Still exclusively live on the platform, the emoji celebrates #WomeninFootball as one the fastest growing trends in equality conversation on Twitter.
Women in Football CEO Jane Purdon said: "We’re delighted to partner with Twitter to amplify the conversation about how football is changing.
"There’s a lot of work to do before our national game is truly equal, but we hope that the stories of these wonderful women and a male ally, showcased across four fantastic short films, will inspire all who love football to keep pushing for change."
Viv Bowdler, Marketing at Twitter UK, added: "Twitter is incredibly committed to our role in enabling the women’s footballing community to connect and strive for change together.
"We constantly hear the stories of men and women who lead by example and are changing the perimeters of the modern game through their personal contributions, however big or small.
"These films aim to unite this range of voices through the lens of Twitter, celebrating their journeys yet reminding everyone how far there is to go."
Take a look at all four films below:
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