Kick It Out announce FOUR #WhatIf pledges

3 October 2018

Kick It Out announce FOUR #WhatIf pledges

Kick It Out has announced its support for Women in Football’s pioneering #WhatIf campaign, with an incredible FOUR different pledges to help improve the experience of women and girls in the sport.

The #WhatIf campaign was launched in May 2018 and aims to encourage individuals, groups or organisations to identify one way they could take action, however big or small, to contribute to an improvement for women and girls within the football industry.

Kick It Out join the likes of headline sponsor Betfair, Sky Sports, Twitter, Synergy, Forza Football, SPORF and Barclays in making pledges that are already changing the industry's landscape.

Kick It Out’s pledges in support of #WhatIf are:

1. #WhatIf we supported 5 more grassroots events for women or girls via the Grassroots Activity Fund

2.#WhatIf we supported 5 more #FansForDiversity events for women or girls

3. #WhatIf we guaranteed 3 work placements for women that attend next year’s National Raise Your Game

4. #WhatIf we supported the top 22 women’s clubs with campaigning activities during the 2018/19 season

Keeley Baptista, Kick It Out’s Programmes Manager, said: “We are excited to be getting behind such an important campaign to support women and girl’s participation in football.

“We share Women in Football’s vision of a sport free from discrimination, with equality of opportunity for the millions of women and girls who are passionate about football – whether as a spectator, player or employee in the game.

“The #WhatIf campaign offers a vital platform for everyone in football to take practical steps to achieving gender equality and we hope as many clubs, organisations and individuals across the industry get involved.”

Ebru Köksal, Women in Football Chair, said: "Like Women in Football, Kick It Out prides itself on challenging discrimination and inequality, so we are delighted to have their support for our inaugural #WhatIf campaign.

"The pledges they have made are insightful and offer practical opportunities for girls and women in football."

She added: "We very much look forward to working together with Kick It Out on these pledges so we can continue to change the footballing world."

If you would like to know more about the campaign or how to make a pledge, please email 

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