2 July 2018
University of Greenwich will host the Sportswomen as Brand Ambassadors event
There have been concerns about gender pay gaps in business, politics and sport is not immune to this gap when it comes to prize money and endorsements. On the 2018 Forbes’ Top 100 Athletes, there was no single woman and you wonder what is really going on.
Women’s participation in sports has increased over the years, however, the media coverage and marketing has not reflected such progress. It appeared that the media are not making enough effort in publicising women sports and, therefore, the public may not be as aware of women’s sports.
'Sportswomen as Brand Ambassadors' is an event which presents the findings of research at the University of Greenwich, which explores the challenges and possibilities of sportswomen being brand ambassadors.
Leanne Dingle, from Women in Football, joins other keynote speakers to offer an opportunity to shed more light on these challenges, highlighting the limitations and providing some solutions on how brands can be more proactive in supporting the sportswomen and how sportswomen can develop their brands and be more appealing.
Dr Abi Badejo - Griffith University, Australia
Sarah Williams - Tough Girl Challenges
Leanne Dingle - All Heart Ltd / Women in Football
Jamie Page - Mediacom
Dr Emmanuel Mogaji - University of Greenwich, London
Date - Monday 9 July 2018
Time - 6pm
University of Greenwich, London
King William Building
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