12 June 2018
A unique Twitter emoji launches today, celebrating Women in Football.
The emoji went exclusively live on Twitter at midday, and is the first of its kind aimed at raising awareness of the growing influence of women working in the football industry.
Twitter users will automatically trigger the emoji, which shows a woman holding a football in her left hand, by using the hashtag #WomeninFootball in a tweet.
The emoji has been launched as part of #WhatIf, Women in Football's innovative campaign in which businesses, celebrities and members of the public identify one way they can take action to contribute to an improvement for girls and women within football.
"Twitter pledged to create a unique emoji to celebrate Women in Football and we are delighted that they have acted so quickly in turning their pledge into a reality,” said WiF chair Anna Kessel.
"Increasing girls and women’s visibility is key and having an emoji is a simple, but obvious and effective way of doing this perfectly.
”This is an opportunity to showcase the amazing talents of women working right across the industry, by raising their profile both individually and collectively. From ticket office manager to TV presenter, safety officer to sales assistant, coach to caterer and physio to footballer, the contribution made is immense.
“If we can champion this generation of industry game-changers, then we can inspire the next.”
Note: Any individual or organisations wishing to find out more about the #WhatIf campaign and how to make a pledge can contact Leanne Dingle at firstname.lastname@example.org
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