BT Sport Industry Awards add new Diversity & Inclusion category for 2018

27 October 2017

BT Sport Industry Awards add new Diversity & Inclusion category for 2018

Kelly Smith MBE at the BT Sport Industry Awards 2017 © Sport Industry Group

The BT Sport Industry Awards, the largest commercial sports awards in the world, has launched a Diversity and Inclusion Award for 2018, aiming to recognise and celebrate organisations that successfully promote the diversity and inclusion agenda.

Alex Coulson, executive director of Sport Industry Group, organisers of the BT Sport Industry Awards, explained: “Everybody knows that a diverse and inclusive process – in whatever area of sport you are in – leads to improved results.

“What the addition of this new category aims to achieve is highlighting some of the best examples across the industry that can show how it has improved results, and why diversity and inclusion is so crucial to our sector.”

This award can be entered by agencies, brands, broadcasters, events, governing bodies, leagues, rights holders, teams, venues and more, for internally or externally-facing work.

The BT Sport Industry Awards celebrates the very best from the industry, across agencies, brands, campaigns, community, entertainment experiences, events, governing bodies, influencers, PR, social media and sponsorship.

Open for entries until 30th November 2017, other new category additions include the Best Use of Analytics, Data or Research Award; Digital Community of the Year; Film Content of the Year; Performance Technology of the Year; and Sustainability Initiative of the Year.

Bringing together sports stars, celebrities, senior decision makers, influencers and global media, the event celebrates the very best work from across the sector with the trophies awarded on-stage in front of a sell-out 1,700 crowd at the star-studded annual event in London.

The last BT Sport Industry Awards saw the likes of Jessica Ennis-Hill, Tom Daley, Nico Rosberg, Laura Kenny, Max Whitlock, Wes Morgan, Chris Eubank Snr & Jnr, Kate & Helen Richardson-Walsh, David Haye and Jodie Kiddall attend.

All the categories, and specific criteria, are available on the link here, with entries accepted from any organisation or sector with a valid connection to the sport industry.

The BT Sport Industry Awards Judging Process is one of the most transparent and stringent procedures of its kind with over 60 hours of intensive judging.

Conducted in two stages and all overseen by EY, the process begins with the entries being reviewed and judged by the Official Steering Committee, featuring figureheads and industry heavyweights, to produce the Official Shortlist.

The BT Sport Industry Awards Judging Panel will then decide the final winner of each category announced at the BT Sport Industry Awards 2018 - the most prestigious commercial sports awards in Europe. To find out more about the extensive judging process, click here.

Tables are also available for the black-tie event on 26th April 2018 with prices frozen for all packages. Find out more on the link here.

For more information on the event visit, and follow @SportIndustry #BTSIA.


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