Get to know the line-up of guest speakers at the Women in Football Be Inspired Conference in partnership with Barclays.
Anna Kessel MBE
Women’s Sports Editor, The Telegraph
Anna Kessel MBE is Editor of the award-winning Telegraph Women's Sport, a groundbreaking venture that seeks to centre sportswomen's stories in a male dominated sector.
In a journalism career that spans almost two decades, Anna has interviewed some of the biggest stars in sport. Co-founder of Women in Football (WiF), she was described as a “fearless adversary of sexism” in The Independent's 50 Most Influential Women in Sport.
In 2016 Anna published Eat Sweat Play: How Sport Can Change Your Life, and was awarded an MBE for services to journalism and women in sport.
CEO, The Sports PR Company
Caroline McAteer is the Founder and CEO of The Sports PR Company, which specialises in offering unique and innovative global public relations, sponsorship management, social media and crisis management communications.
Caroline has been responsible for securing brand partnerships such as Calvin Klein, Pepsi, Adidas, Nike, and Visa. Adept in reputational management, Caroline was responsible for managing David Beckham’s PR and media after he was sent off at the 1998 World Cup. This led Caroline to set up her company in 2007, having identified a gap for professional media support for sports personalities.
The company's current clients include some of the most renowned and celebrated sportspeople in football such as Didier Drogba, Kyle Walker, Frank Lampard, Dele Alli, Petr Cech, Jack Grealish and Cristiano Ronaldo.
Head of Women's Football, COPA90
Charlotte is the Head of Women's Football at football media organisation COPA90. Harnessing COPA90's ability to build genuine fan connections and play a role in the extraordinary growth of the women's game, Charlotte helps brands find their role in driving the game forward.
Charlotte has spent her career developing brand partnerships for sports and media industry leaders, such as talkSPORT, The Football Association and Sports Revolution.
During her time at The FA, Charlotte worked on growing the women’s and girls’ game. The experience inspired her to launch Her Move, a dynamic digital publication dedicated to creating inclusive, accessible, and responsible health and fitness content for women.
Dr Claire-Marie Roberts
Head of Coach Development & Insight, Premier League
Dr Claire-Marie Roberts is a Chartered Psychologist, Chartered Scientist and a BASES Accredited Sport & Exercise Scientist who is the Head of Coach Development & Insight at the Premier League. She was a former international swimmer who moved into playing women’s football in the early 2000s representing Swindon Town Ladies FC and laterally, Aston Villa Ladies FC.
Her first career was in construction and civil engineering, but she re-trained as a sport and exercise psychologist in 2004. She has worked in various roles in men’s and women’s professional football for 15 years, and joined the Premier League in 2015 to advise on coach development initiatives. In addition to her work in coach development, she is a senior research fellow at the University of the West of England, a special advisor to Nike on women athletes, and a Non-Executive Board Director of UK Anti-Doping.
CFA, Chair, Women in Football
WIF chair Ebru began her professional career in New York, as a financial analyst in corporate finance at Morgan Stanley, and served as a senior manager at Citibank and AIG between 1992-2000.
After joining in 2001, Ebru has held several senior positions at Galatasaray. Following the merger of football, stadium and marketing companies in 2010, she was appointed as the General Manager of the merged entity, Galatasaray Sportif A.S.
Ebru was the first woman to be elected to the Executive Board of European Club Association in September 2010 and she served as the Vice Chairwoman of Institutional Relations Working Group.
She was the recipient of the “Executive of the Year Award 2011” by Stadium Business Awards.
In October 2011, she was appointed as the General Secretary of Turkish Football Federation. After leaving TFF in 2012, she joined in FIFA’s Development Program as a consultant, became mentor at FIFA Female Leadership Development Program and UEFA Women in Football Leadership Programs and also served as a consultant at UEFA between 2016-18.
Ebru is currently a Senior Advisor at J Stern & Co, Non-Executive Director at Doublepass BV and MNT Healthcare, a member of the Scottish FA Equality and Diversity Advisory Board and is also a founding member of the 30% Club Turkey.
Ebru is a graduate of Brown University, with dual degree in Economics and International Relations and Harvard Business School Advanced Management Program. She is also a Chartered Financial Analyst.
Emma Hayes OBE
Manager, Chelsea Women FC
Emma was appointed manager of Chelsea in June 2012 and led them to the Women's FA Cup for the first time three years later. The team went on to gain the Women's Super League title in 2017 to complete a historic and memorable double. At the time, Emma was the only female manager in the league.
Emma is also an accomplished public speaker, having appeared at many conferences including the iconic Leaders in Sport. She has been a regular guest on Sky’s The Debate show and co-commentator on BBC 5live – Emma covered the 2019 Women’s World Cup in France with them.
In 2016, Emma was given an MBE for her services to football in the Queen’s 90th birthday honours, and in 2021 was awarded an OBE for the same reason.
Emma Hayes won a plethora of fans during her stint in the punditry seat and commentary box at Euro 2020. She appeared in ITV's pundit team during the tournament and her expert commentary earned her widespread praise and the 2021 Broadcast Sport Awards Pundit of the Year.
After completing the domestic quadruple with Chelsea – winning the FA Women’s Community Shield in August 2020, and then in 2021, retaining the FA Women’s Continental League Cup and Barclays FA Women’s Super League title, winning back the Vitality Women’s FA Cup, and reaching the Women’s Champions League final – Emma Hayes was crowned Best FIFA Women's Coach for 2021.
Faye is a freelance Broadcaster, voiceover and business owner who hosts talkSPORT’s flagship GameDay coverage. Faye is also the station’s England Correspondent covering both the men’s and women’s teams and hosts Women’s Football Weekly, the UK’s only dedicated women’s football show on National Radio. She hosts podcasts including The Guardian Football Weekly and Totally Football League Show as well as voicing Amazon Prime’s tennis highlights.
Faye is the Head of Broadcast judges for the Sports Journalists Association and is studying the Football Industries MBA at Liverpool University part-time, having been awarded a scholarship through Women in Football.
Faye is a passionate Luton Town fan and dedicates her spare time media training and mentoring young people looking to enter the world of sports broadcasting.
CEO, Wrexham Football Club
Wrexham AFC CEO Fleur Robinson is an accomplished commercial leader with a huge passion for putting football at the heart of the community and making a positive difference to people’s lives.
Fleur joined Wrexham in June as new co-chairmen, Rob McElhenney and Ryan Reynolds, sought an experienced footballing person to help deliver an ambitious mission statement, growing the Football Club in tandem with targets for on-pitch success.
Previously, Fleur spent more than 25 years at Burton Albion – working as Commercial Director as the Brewers’ rose up through the EFL. Fleur is also an elected FA Council member and BTEC Ambassador.
Founder, Goal 17
Fran is the Founder of Goal 17 Ltd, a company best known for delivering corporate and charity mentoring programmes in partnership with Premier League Football Club. Goal 17 have been featured in Forbes and on BBC News.
Fran was awarded a Fellowship to Oxford Brookes University for her work in Mentoring and has been running mentoring programmes for Women in Football and FIFPro.
She is also currently developing ground breaking new technology that will enable millions of people to create effective mentoring relationships using Ai and Machine Learning to enhance individual users experiences.
Jacqui Oatley MBE
Jacqui Oatley is one of Britain’s leading sports presenters and commentators - a hugely respected and versatile broadcaster with almost two decades of experience. Jacqui made history in 2007 as the first female commentator on Match of the Day and has been racking up the “firsts” ever since. She is currently lead commentator on Sky Sports’ coverage of the FA Women’s Super League and presents EFL on Quest as well as darts for ITV Sport.
As a former player and FA qualified coach, Jacqui has commentated, reported, and presented at several major football tournaments around the world, including FIFA World Cups, Euros and Olympic Games as well as multiple FIFA Women’s World Cups and Euros for both TV and radio.
Jacqui was appointed Member of the Order of the British Empire (MBE) in the 2016 New Year Honours list for services to broadcasting and diversity in sport. The award was in recognition of her work behind the scenes championing the role of women working in football as well as the promotion of the women’s game. She is a Women in Football ambassador and serves on the national committee of the Football Writers’ Association.
Jacqui has always had an innate passion for a wide range of sports. She is the UK’s first female darts presenter, having fronted ITV Sport’s PDC tournaments since 2015 and has covered various other sports including tennis, golf, rugby league and snooker.
In August 2021 she enjoyed a successful spell as co-host of BBC Five Live’s Drive programme and is an avid follower of news and current affairs. Jacqui was a BBC commentator on the Queen’s Diamond Jubilee procession in 2012.
Away from work, Jacqui is a married mother to Phoebe and Max.
Director, Women in Football and Chair, Professional Game Academy Audit Company
Jane Purdon is a director and former CEO of Women in Football, where she oversaw a period of huge growth in membership and influence. She also chairs the Professional Game Academy Audit Company.
Her career began as club secretary and solicitor with Sunderland AFC, and she rose to prominence as Director of Governance with the Premier League, overseeing the introduction of the Elite Player Performance Plan and the league's rulebook covering transfers, ownership and financial sustainability.
She has also served as Head of Governance and Leadership with UK Sport where she worked closely with the UK’s Olympic and Paralympic programmes.
Experiential Marketing & Partnerships Manager, Barclays
Jen started out in the Barclays Sponsorship team in 2015, initially running events and managing rights across the banks sports sponsorship properties including ATP World Tour Finals and the Premier League. She went on to manage the Barclaycard relationship with AEG and Live Nation, activating across UK festivals. And in 2019 returned from maternity leave to her current role where she is responsible for the FA relationship, overseeing the Barclays Women’s Super league title sponsorship and Barclays Girls Grassroots initiatives.
Prior to Barclays, Jen held a number of roles within Sports Marketing at Nike predominantly ops and player management.
Registered Intermediary and CEO, Tongue Tied Media
With nearly 20 years in the Industry Jo has experience across the board in sport, media and commercial opportunities.
Starting out at the BBC as a sports reporter she moved into online, radio and TV before joining independent agency Somethin’ Else and editing the flagship football show 606 for 10 years. An FA registered agent she is passionate about securing fair contracts for all clients be they male or female. Jo is a Director and board member of Women in Football, and a Trustee of both Jason Roberts' and Michael Carrick Foundations.
Head of Sponsorship Partnerships - Football, Barclays
After graduating from Nottingham Trent University with a BA Hons in International Business Studies, Katy worked for Chelsea Football Club where she became Head of Hospitality and spent 8 years developing the club’s commercial hospitality and events functions. From there she joined Barclays where she now heads up the Football partnerships within the Barclays Sponsorship portfolio and manages the Bank’s activation of them globally. But over the years she has managed other partnerships including the Barclays ATP World Tour Finals, Barclays bikes, and most notably the title sponsorship of the Barclays Premier League, which Barclays remain a close partner of, as official banking partner.
In 2019, Katy was instrumental in the development and launch of Barclays’ partnership with the FA as title sponsor of the FA women’s super league in, which was the biggest investment into women’s sport ever, a partnership that has just been extended to 2025. As importantly Katy oversees the growth of the Barclays Girls Football Schools Partnership, a programme behind the ambition of making football available to all girls in Schools by 2024. As mum to a 18 month old daughter, giving young girls the same opportunities as boys to develop valuable life skills through playing the nations sport, is something very close to her heart.
Kelly Smith, MBE
Barclays Football Ambassador
Kelly Smith, MBE is considered one of the most technically gifted and prolific finishers ever to pull on an England shirt.
Having turned professional with New Jersey Lady Stallions in 1999, she moved to the English league in 2004, helping Arsenal to win numerous trophies, before playing a leading role in the club’s quadruple-winning season, finding the net 30 times in 34 games, and then in the campaign that clinched the double the following year. On the international stage, Kelly scored 46 during a 20-year international career that included three European Championships and two World Cups, and to date is England’s highest ever goalscorer.
Kelly now works as an analyst for Fox Sports, regularly appears on SKY Sports, TalkSport, ITV and the BBC. Kelly is an ambassador for Barclays and is committed to helping grassroots football and delivers inspirational talks to schools across the country.
Kelly is an ambassador for a mental health charity, We Mind & Kelly Matters, which was born out of tragedy when Kelly Hewitt tragically committed suicide took her own life in 2018. Kelly pulled on an England shirt again in the 2021 Soccer Aid event in aid of UNICEF.
Communications Manager (Barclays FA WSL & FA Women's Championship), The Football Association
Kieran has covered the women’s game since 2011 in various roles, including with FIFA, the Athletic, numerous freelance writing and broadcasting assignments, and now the FA. He wrote a fantastic book in 2019 on the making of the Women’s World Cup. So when it comes to male allieship, Kieran has truly walked the walk.
Outside football, he’s currently part of a quartet running 153 km in July to support raise funds for two charities in memory of those lost through Covid. On his fundraising page he says ‘dont’ expect Olympic qualifying times, do expect resilience and determination to get this done’ - at WIF we focus a lot on helping people with their careers, and resilience and determination are two of our watchwords for this. Good luck with your last few kilometres, Kieran.
Women's Business Lead, Burnley Football Club and Executive Director, Goals for Girls
Lola Ogunbote is a Nigerian-Born Brit who enjoys the best of both cultures, she is also a UK qualified lawyer, who transitioned into the Football sector in 2016.
Lola is passionate about driving gender equity initiatives, increasing female participation in sport (specifically football) and female leadership development.
Lola has coached football and led professional male/female teams across Asia, Africa, Australia, North America and Europe. In 2021, Lola became the first Women’s Business Lead for Burnley Football Club Women.
She combines her passion for leadership development, gender empowerment & football through her role as the Executive Director of Goals for Girls, a US Non-Profit that unites girls through football to lead community change.
COO, Birmingham City Football Club
Lungi has worked in professional football for just under a decade, leading several operational departments. Forming part of a senior management team that supports the board of directors, she is efficient in planning, organising, and working collaboratively to influence, design and deliver initiatives, essential to the accomplishment of the business.
She is currently the Chief Operating Officer at Birmingham City Football Club, having spent several years at Charlton Athletic. Her responsibilities vary from looking after the women's team to safety operations across company sites.
She is a Director with Women in Football, having joined the board in May 2018 and has been an integral member in moving the organisation into its next phase of growth, influencing the industry at a truly revolutionary time.
In October 2018, she was named as a NextGen Leader for 2019 - one of 30 rising professionals from across the UK sports industry.
Lungi is especially interested in developing people and believes in the balance of diversity and representation at all levels of football.
Mayi Cruz Blanco
Managing Director, LHH Sports and Athlete Solutions
From athlete to international sports executive, Mayi has worked in the sports industry for over 20 years. She brings a deep understanding of sports and football: governance, business, development, athlete well-being, educational initiatives, human rights, and leadership development.
Her experience goes from academic to the IOC, World Archery, FIFA, The Adecco Group to co-founding Sports Equity+ International Foundation. She is recognised for creating one of FIFA’s more advanced development programmes portfolio, with impact in over 190 countries. Mayi led the transformation of women's football development for close to a decade; introduced legacy programmes for FIFA Women’s Competitions 2008-2017; launched the first FIFA leadership development programme; and Live Yours Goal global campaign.
At the Adecco Group, Mayi leads the offering to the sports industry. Her portfolio includes collaboration with global sport bodies such as IOC; and she represents the Group at the council of the Centre for Sport and Human Rights.
Born in Cuba, Mayi has dual Swiss nationality. Graduated in Sports Sciences, holds an International Master in Management, Law and Humanities of Sport and is THNK- School of Creative Leadership programme alumni.
HR Director, West Ham United Football Club
Michele has worked at West Ham United FC for 7 years and is the HR Director. They report into the Vice Chairman, and have the responsibility for all non-playing staff. The remit of their role is to lead a team which covers the entire employee life cycle including attraction recruitment and onboarding of new employees, employee compensation and benefits, performance management, learning and development and employee relations.
They are also the Club’s Lead Equality Officer, responsible for leading the project management of the Premier League’s Equality Standard.
Leadership coach and Author, Moore Development Consultancy
Michelle Moore is an award-winning leadership coach, author, speaker and educator voted as one of the UK’s 50 Most 'Influential Women in Sport’. Based on a twenty year’ career in senior leadership roles across sport, government and education, her pioneering work and coaching and leadership programmes have transformed the lives of professionals, young people, athletes and the culture of many organisations.
Winner of the 2016 UK Precious Award for ‘Outstanding Woman in Sport’, a Football Black List award and an esteemed national Change Maker award. Michelle is a globally recognised executive on leadership, race equity and sport for development.
A sought-after experienced speaker and moderator hosting events and delivering keynotes for The University of Cambridge, The NBA, and UNICEF UK. She has chaired events at the United Nations and presented to the House of Lords. Michelle makes regular appearances for top tier media outlets including BBC Radio 4, TRT World, Channel 4 and been featured in The Guardian, The Daily Telegraph, The Times and The Independent. Michelle is a regular contributor on BBC radio.
Michelle combines her campaigning roles with board positions for SportsAid, a Sport England Talent Inclusion Advisory Board member and is commissioner for The Independent Commission for Equity in Cricket. She is a senior honorary associate lecturer at the University of Worcester.
Managing Director, Versify Consulting; Non-Executive Director, Brentford
Monique has 25 years’ experience in Strategy, Leadership Consultancy, Inclusive Leadership and EDI Consultancy. As a business owner, board director and consultant, she has delivered consultancy and programs that have a positive and sustained impact on boards and employees. She drives strategic culture change at all levels and champions diversity, changing attitudes towards inclusion to both unlock opportunities for people as well as business value.
She combines her experience as a leadership consultant with a board portfolio. Monique is a board director for Women in Football and a Non-Exec Director for Brentford FC, where she is a board champion for EDI and Wellbeing.
Director, Worcester City Women FC
Nicole has extensive experience working with clubs, players, agencies, rights holders, and sponsors. Starting out as a player, then a coach, she moved into the business side of the game and has worked at sports organisations such as Kantar Sport, The English Football League, The Fan Experience Company and Tottenham Hotspur Women as General Manager.
Nicole runs her own consultancy NA Sport and now is a Co-owner and Director of Worcester City Women FC.
Chief Executive and Deputy Chairman, Brighton & Hove Albion Football Club
Paul Barber joined the board of Brighton & Hove Albion FC as the club’s Chief Executive in June 2012, and was promoted to Deputy Chairman in November 2018. He joined the club from Vancouver Whitecaps, the MLS club, having previously held senior positions at both Tottenham Hotspur and The Football Association.
Now in his tenth season with Brighton & Hove Albion, and in his 25th year working in professional football, Paul has overseen Brighton & Hove Albion reaching three play-off semi-finals and automatic promotion to the Premier League in the 2016/17 season. 2021/22 will see Brighton playing at the top level of English football for a club-record breaking fifth successive season.
Paul has been elected by Premier League clubs to serve as a Premier League representative on The FA Council and the Professional Game Board, which oversees the running of professional football in England, for a fourth consecutive season. Paul is also a non-executive director of Women in Football.
Barclays Football Presenter and Broadcaster
Pippa Monique is a trained journalist and experienced television presenter. Her journey into media began as a university student with a football blog which then transpired into a YouTube channel in 2013. Not only has this channel accumulated more than 2 million views it also established Pippa as the first ever female football content creator. A true pioneer in modern sports media.
CEO, Upshot and Director, Brentford Football Club
Preeti is the CEO of Upshot, a tech social enterprise that helps sport organisations manage, monitor and evidence the community work they deliver. Preeti focuses her efforts on proving the difference non profits can makes to people's lives and communities through impact measurement and evaluation.
Built in 2012 by the Football Foundation, Upshot is now used by over 1000 organizations across the UK and internationally. A well-respected figure particularly in the sport for development space, Preeti was named one of The Sport Industry Group Next Generation Leaders in Sport, is a Director of London Sport Trading and Brentford Football Club and the Vice Chair of Street Child United.
Reshmin is a ground-breaking TV and radio sports broadcaster. She’s been working across all sports and interviewing the biggest names in world football since 2008. A mother to a young daughter and son, Reshmin began her fitness journey after having kids. Weights, boxing and HIIT are her bag! A proud Bengali, which she speaks fluently, Reshmin also speaks Spanish, French and is an accomplished singer too!
Reshmin broadcasts across BT Sport, BBC, Sport, Talksport and Eurosport and others in a career spanning over 15 years. She covers all domestic and European football and recently anchored the Olympics, as well as Euro2020 with ITV.
She spent two years at Real Madrid TV and has interviewed the biggest names in the game – in multiple languages. Reshmin is also a popular event host, including The Best FIFA Football Awards, the UEFA Champions league Draw and many others.
Head of People and Culture, Brighton & Hove Albion Football Club
Rose Read is the Head of Brighton & Hove Albion’s (BHAFC) People & Culture division and has over 25 years’ experience in HR, 13 years of which have been within the professional sports industry.
Rose oversees all people activities at the club and its charitable arm, Albion in the Community (AITC), including HR, safeguarding and the EDI agenda. As well as sitting on the board of Brighton & Hove Albion Women’s Football Club and as a charity trustee for AITC, Rose has been part of the club’s executive team which has led the club along its journey from League One to the Premier League over the past 11 years.
The club’s high-performance ethos is underpinned by a clear mission and a strong set of ‘Team Brighton’ values. Rose is passionate about creating environments in which people can thrive and removing barriers to inclusion.
CEO, The Premier League Charitable Fund
Ruth is the CEO of the Premier League Charitable Fund, one of the biggest sports charities in the world with an annual budget of around £35m. The charity helps people to achieve their potential through the power of football.
Ruth previously carried out senior roles in Government including Head of Soft Power at the Foreign and Commonwealth Office, Deputy Director at the Department for Culture, Media and Sport, and Chief Executive of the Sports Grounds Safety Authority. She likes to leave things better than she found them, and is committed to making football a better place for women to work.
Sandra Garlick MBE
Head of Safeguarding & HR Coventry City FC
Sandra Garlick MBE, a former solicitor, joined Coventry City Football Club as a consultant supporting in-house legal, and HR. Sandra is now a full-time staff member on the Senior Management Team.
More recently, Sandra has helped the Club become a signatory to the FA’s Football Leadership Diversity Code and implement the Club’s Code of Practice. Sandra leads the Safeguarding team and oversees Safer Recruitment at the Club.
Sandra is also the Founder of Woman Who, helping women in business to inspire others by becoming role models. She founded the Woman Who Achieves Awards and online Academy. She was awarded her MBE for services to women in business.
Managing Director, Shoot the Company
Leading the way in the film production industry, Sara Butler is currently Managing Director of Shoot the Company, the award-winning production agency and one of the UK's top boutique filmmakers.
In this leadership role, Sara fosters a unique, collaborative and creative team culture. With storytelling at the heart of Sara’s career to date, which spans more than 20 years, she has gained an industry-wide reputation for delivering beyond the needs and expectations of long-term clients including FIFA, UEFA, Barclays and McDonald's.
With a passion for helping women in sport, Sara is a championing voice for women in the industry.
Dr Sian Massey-Ellis MBE
English Football Match Official
Sian is a member of the Select Group 1 list, the highest domestic officiating level in England. Sian has been a Premier League Assistant Referee for over a decade, with her duties now also incorporating fixtures as an Assistant Video Assistant Referee following the introduction of VAR.
On the FIFA Match Officials List since 2009, Sian has a wealth of experience in showpiece events on both the domestic and international stage, having officiated on the likes of the FA Women’s Cup Final and numerous Play-Off Finals, as well as Women’s World Cups and Euros, the Women’s UEFA Champions League and Men’s UEFA Europa League.
In recognition of her services to football, the trailblazer was awarded an MBE in 2017.
Professor Sue Bridgewater
Director of the Centre for Sports Business, Liverpool University
Professor Sue Bridgewater PhD directs the Centre for Sports Business at University of Liverpool. Sue has delivered training and research for sports bodies including the LMA, FA, UEFA, European Clubs’ Association, Professional Cricketers Association and Sport England.
She has worked with the League Managers Association (LMA) for over 20 years, setting up and directing the Diploma in Football Management for football managers and coaches.
Sue is on UEFA’s Research Grants and Awards panel and authors their module on women's football. She has written books including Football Brands and Football Management and is a Director of Women in Football.
Head of Women's Football Research, Sports Interactive (SI)
Tina has played football for many years with various clubs, at University and eventually with Barnet Ladies. She studied Sports Science at Brunel University, specialising in coaching. Her career goal was to move over to the US and coach football but by chance she secured a job with a data analytics company.
Tina spent 15 years there working her way through the company to head up with the research team where she covered roughly 50 leagues around the world collecting live football data, provided expert knowledge on matches and scouting players for their clients which were football clubs and professional gamblers.
Tina is currently putting a team of researchers together to add Women’s football to the popular game Football Manager.
Group Head of Sponsorships and Media, Barclays
Tom has held various roles within Barclays over the last 15 years, covering all areas of Marketing.
Currently responsible for Sponsorship and Media across the Group, Tom and his team were the driving force behind Barclays ground-breaking sponsorship of the Barclays FA Women’s Super League, marking the single biggest investment in Women’s sport by a brand in Europe. Alongside this, Tom is responsible for the management and activation of all Barclays group-wide sponsorship partnerships.
Tom also oversees Barclays global approach to media planning and buying. In 2019 he developed and implemented the most progressive media agency contract in the industry, paving the way for a renewed approach to transparent media partnerships.
Prior to this role, Tom was located in Johannesburg, South Africa. As the Head of Marketing, covering the twelve countries in which Barclays operated outside of RSA, Tom was responsible for all brand, marketing and sponsorship activity. Following this role he moved to be the Chief Operating Officer for the African Corporate Relations function.
Tom lives in Cambridgeshire with his wife Caroline, and daughters Eloise and Tilly.
Head of Player Engagement, Kick It Out
Troy is the current Head of Player engagement at Football’s equality and inclusion Charity Kick It Out. His core focus in his role, is to deliver education within professional football’s academy structure on racism and discrimination.
Troy has recently joined the Liverpool FC Foundation Advisory Board and whilst also creating his very first audio documentary/podcast called ‘It was All A Dream, the Football Academy Journey”
He has received various accolades throughout his working life with the most prestigious amongst them all being selected as one of The FA’s 150 Grassroots Heroes, which included a visit to Buckingham Palace to receive his award from Prince William, the Duke of Cambridge. Whilst also receiving two awards for The Football Blacklist, which focuses and celebrates the contributions of black people working in football.
Chief Communications Officer, Manchester City Football Club
Vicky is Chief Communications Officer at City Football Group, leading communications for the Group which comprises Manchester City FC and ten clubs around the globe. She has worked at City for more than twenty years and has had a front row seat in the evolution of the organisation which expanded significantly following its acquisition by HH Sheikh Mansour.
Manchester born and raised, and a lifelong City fan, Vicky graduated with a degree in Latin and Modern Languages and joined the Metropolitan Police shortly thereafter quickly becoming a Detective. Multi-lingual, including some Arabic, Vicky changed career paths and joined the Blues in 2001.
CEO, Women in Football
Yvonne became Women in Football CEO in January 2022. Equality is a huge passion for Yvonne, from grassroots participation to the boardroom.
She began her career with Manchester-based charity GreaterSport, where she later became CEO and led the charity to unprecedented success, being recognised by The Charity Times Awards and the Northwest Institute of Directors.
In 2018 Yvonne became Managing Director for Project 92, overseeing the sport and education portfolio for the Class of 92.
In 2020 Yvonne established sports consultancy StryveUK, alongside her work in a Non-Executive Director capacity, and is Chair of Trustees for Foundation 92.