WIF EVENTS

Careers in Football | Liseli Sitali

Date and time: Monday 30 November 2026, 12 noon – 1pm (UK time)

Ever wondered how to turn your passion for football into a full-time career? Or maybe you’re looking for that next big step up? Our Careers in Football webinar series is here to help you navigate the world of football.

These sessions will highlight the incredible range of roles in football, and the diverse women shaping the game today. The series will feature women from different career stages, from entry-level to C-suite, and offer 60 minutes of open talk, practical advice, and networking opportunities. This time around, on 30 November, we're delighted to welcome Liseli Sitali.

Liseli is a Zambian-Scottish partnerships and commercial strategy leader with 17+ years’ experience across sport, media, entertainment, brands, talent and platforms. She specialises in developing brands, talent and partnerships that drive commercial growth, with a particular focus on unlocking the value of women’s sport and the female sports audience.

Having worked with organisations including Expedia Group, Scuderia Ferrari F1, Under Armour, The Wall Street Journal, DAZN and Sky Sports, she brings a 360° perspective on how partnerships can grow audiences, strengthen brand relevance and create new commercial opportunities. Most recently, at Expedia Group, she led global football and music partnerships, connecting consumer insight, content, media and activation to drive measurable business impact.

Liseli is also the founder of In Her Corner, a platform partnering with brands and rights holders to develop commercial and cultural IP that grows the reach and value of women’s sport, strengthens connections with female fans and creates new opportunities for athletes, brands and the wider sports ecosystem.

What to expect:

• The journey: Liseli will share her career path story
• Q&A session: Your chance to ask Liseli a question and get the answers you need
• Networking: Connect with fellow WIF members in online breakout rooms

Don’t wait for the session to start your search. The Women in Football jobs board is packed with roles from across the industry. Whether you’re looking for your next challenge, or your team is hiring and wants to reach the best diverse talent in the game, it’s your go-to resource.

Register for the session here. To join this event you must be a Women in Football member.