BE INSPIRED 2026 AGENDA

Please note that all information listed may change in the event of unforeseen circumstances.

Book your place at the Women in Football Be Inspired Conference 2026.

 

Wednesday 16 September
Wembley Stadium

9am

Number Nine

Registration and coffee

9:45–10am

Bobby Moore

Welcome and introductions

Yvonne Harrison, CEO, Women in Football

Introductions and overview of the day, celebrating 20 years of Women in Football

10–10:55am

Bobby Moore

Main plenary panel session

Women in Football: 20 Years of Progress. One Shared Future.
Supported by Premier League

Twenty years ago, women working in football faced barriers that too often limited opportunity, visibility and progression. Today, the landscape has changed. More women are leading, influencing and shaping the future of the game than ever before. But progress doesn't happen by accident. It happens when individuals find community. When organisations commit to change. When voices are amplified. When advocates stand together. When a network becomes a movement.

Join us as we celebrate two decades of impact, reflect on the milestones that have shaped the journey, and look ahead collectively to the next chapter in driving gender equality across football's workforce.  

Hosted by Jacqui Oatley MBE, Broadcaster

  • Paul Barber OBE, Chief Executive and Deputy Chairman, Brighton & Hove Albion FC; Director, Women in Football

  • Nikki Doucet, CEO, WSL Football

  • Ebru Köksal, Chair, Women in Football

  • Anna Kessel MBE, Journalist; Co-Founder, Women in Football

  • Preeti Shetty, CEO Upshot; Director, Brentford FC 

  • Alex White, Chief Executive, Premier League Foundation 

11am–11:55pm

Bobby Moore
The Arc
Three Lions

Breakout 1: Panel

The Power of Leadership – Unlocking the Art of the Possible Starts with an Investment in You
Supported by EFL

Hear directly from Women in Football Leadership Programme alumni who have transformed their careers, expanded their influence and stepped into leadership roles across the game.

Through honest stories of challenge, growth and success, discover how investing in yourself can unlock opportunities you never imagined possible.

Hosted by Jane Purdon, Former CEO, Women in Football

  • Ching Chun, ETC and Talent ID Lead, Tottenham Hotspur Women's Academy
  • Sarah Guilfoyle, Head of Football Administration, Blackburn Rovers FC
  • Lungi Macebo, Sports Consultant; Director, Women in Football
  • Alison Warwood, CEO, Stockport County Community Trust

Breakout 2: Panel

Beyond the Badge: Can Football Lead the Fight Against Misogyny? 
Supported by Mishcon de Reya LLP

Women's football has never been more visible, yet the experience of women working across all football tells a different story.

Against the backdrop of the rise of online misogyny and the growing influence of the ‘manosphere’, football has a choice. Will it simply respond to cultural change, or can it lead it?

This discussion will explore how clubs, governing bodies, leagues, broadcasters and commercial partners can build environments where women are safe, respected and able to thrive across both the men's and women's game. We'll ask what leadership looks like now, how men can be effective allies, and what accountability must look like if football is to become a model for gender equality rather than a reflection of society's challenges.

Hosted by Suzy Wrack, Author, Podcaster and Women’s Football Writer

  • Safwan Afridi, Managing Associate, Mishcon de Reya LLP
  • Lee Chambers, Founder and CEO, Male Allies UK 
  • Jo Tongue MBE, CEO, TTM; Director, Women in Football

Breakout 3: Panel

Changing the Game: Technology, Innovation and the Future of Careers in Football 

For decades, success in football was driven by talent on the pitch and experience in the boardroom. Today, data, technology and artificial intelligence are reshaping how clubs recruit, engage fans, develop players and make decisions.

As football enters a new era, what skills will define the industry's future leaders? Which roles will emerge? And how can today's workforce prepare for tomorrow's game? Join industry experts from football and technology as they explore the biggest workforce transformation the sport has seen in a generation.

Hosted by Ben Carter, Chief Marketing Officer, CarWow; Director, Women in Football

  • Louise Beltrame-Bawden, Director of Women's Sport Strategy, Stats Perform (Opta)
  • Ally Clegg, Head of Startup Activation, UKI - Google Cloud
  • Amy Lawson, Chief Brand and Corporate Affairs Officer, Sage
  • Simon Morris, Vice President of International Marketing, Adobe
  • Nuria Tarré, Chief Marketing and Fan Experience Officer, City Football Group; Director, Women in Football

Breakout 4: Workshop (11–11:40am)

25 Steps to Creating a High-Performance Environment

Facilitated by Paul Barber OBE, Chief Executive and Deputy Chairman, Brighton & Hove Albion FC; Director, Women in Football

 

 

11:55–12:15pm

Number Nine

Coffee break

12:15–12:45pm

Bobby Moore

Fireside chat
Supported by Women in Football

Hosted by Jess Creighton

  • Jill Ellis, Chief Football Officer, FIFA

12:50–1:30pm

Bobby Moore

Main plenary panel session

Investing in Change: Capital, Purpose and the Power of Sport
Supported by Women in Football

What does it mean to invest in sport and what should we expect that investment to achieve?

Sonia Gardner, Alina Barlow and Khalida Popal bring very different perspectives shaped by investment, business and ownership, philanthropy, advocacy and social impact. Their paths into sport may be different, but each brings experience of putting capital, influence and leadership behind opportunities they believe can create lasting value.

As investment in women’s sport accelerates, they will explore what attracts capital to football, what the game can learn from investment and impact models elsewhere, and whether commercial returns and positive social outcomes can reinforce one another.

They will also go beyond the investment case to share the personal leadership journeys behind their choices: what has shaped their sense of purpose, how they decide where to put their money, time and influence, and what responsibility comes with having the power to open doors for others.

Hosted by Caroline Barker, Sky Sports

  • Alina Barlow, Director and Owner, Sydney FC

  • Sonia Gardner, President, Managing Partner and Co-Founder, Avenue Capital Group

  • Khalida Popal, Founder & Director, Girl Power Organisation; Co-founder, Former Captain, Afghanistan WNT

1:30–2:30pm

Number Nine

Lunch

Headshot appointments

2:30–3:20pm

Bobby Moore
The Arc
Three Lions

Breakout 1: Panel

The Women Behind the Lens
Supported by Sky Sports

The roles shaping live sport – from the gallery to the touchline.

Celebrating the women turning live sport into must-watch television and exploring careers in sports broadcasting.

Hosted by Charlotte Beresford, Rights Acquisition Manager, Sky Sports

  • Sarah Cheadle, Senior Football Director, Sky Sports
  • Rupa Ghelani, Senior Social Media Journalist, Sky Sports
  • Alice Nightingale, Social Media Output Editor, Sky Sports
  • Anni Sahala, Senior Producer, Sky Sports News

Breakout 2: Panel

Inclusion for a Competitive Edge
Supported by the FA

The highest-performing organisations know that inclusion isn't just a people initiative, it's a business advantage. Explore how inclusive cultures drive innovation, improve decision-making, attract top talent, and help organisations outperform competitors delivering lasting impact.

Hosted by Maggie Murphy, Managing Director, Aston Villa Women FC; Director, Women in Football

  • Gurpri Bains, Founder & Consultant, Hyphen8 Labs
  • Sami Dar, CEO, The ABL Foundation; Advisor, Brentford FC
  • Hannah Mansour, Director of Environment, Social & Governance, Arsenal FC
  • Yasir Mizra, Equality, Diversity and Inclusion Director, the FA
  • Samuel Okafor, CEO, Kick It Out

Breakout 3: Panel

Who Leads the Women's Game? The Race to Build Football's Next Generation of Female Coaches 

Women's football is growing faster than ever. But growth on the pitch needs to be matched by opportunity on the touchline. Why aren't more women reaching senior coaching roles? Where are the pathways breaking down? And what will it take to ensure the next generation of women's football is coached and led by women, as well as played by them? The panel will discuss:

  • The reality of women's representation in coaching today
  • What's missing from the coaching pipeline
  • How women gain the experience and exposure needed to progress
  • The role of clubs, leagues and governing bodies in creating opportunity

Hosted by Eleanor Roper, Sky Sports

  • Sabiha Jamal, First Team Manager, AFC Wimbledon Women
  • Carla Ward, Head Coach, Ireland  
    Women's National Team

Breakout 4: Workshop

Brand YOU! Your Voice. Your Image. Your Exposure

  • Social media management
  • LinkedIn strategy
  • Public speaking
  • Reputation management
  • Becoming a visible leader
  • Speaking with authority
  • Building internal influence
  • Managing stakeholders 

Facilitated by Faye Carruthers, Broadcaster and Journalist

3:20–3:45pm

Number Nine

Coffee break

3:45–4:35pm

Bobby Moore
The Arc
Three Lions

Breakout 1: Panel

Lessons, Insights and Bold Decisions – Women Leading Football's Future

Football's most influential leaders rarely follow a straight path to success. Join senior leaders from across different parts of the game as they share the decisions that shaped their careers, the lessons learned through challenge and change, and the leadership principles that continue to guide them today. Hear honest reflections on leading with purpose, navigating uncertainty and creating impact in one of the world's most dynamic industries.

Hosted by Kyle Walker, Sky Sports

  • Jenny Beacham, Chief Financial Officer, Liverpool FC
  • Rebecca Caplehorn, Chief Football Officer, Premier League
  • Kaammini Chanrai, EDI, Safeguarding and Wellbeing Director, Brentford FC
  • Claire Morris, CEO, Sodexo Live! UK&I

Breakout 2: Panel

The Women's Game: Disrupting Football's Future
Supported by Women's Football Awards

Women's football is redefining what's possible across participation, fandom, commercial growth, media, leadership and innovation.

As the game continues to evolve at pace, where will the next opportunities emerge? What trends are reshaping the landscape? And who is challenging traditional thinking about how football is played, consumed and commercialised? Join the leaders, innovators and changemakers helping shape the next chapter of the women's game.

Hosted by Kelly Simmons OBE, Sports Consultant; Director, Women in Football

  • Sue Day, Director of Women’s and Para Football, the FA 
  • Holly Murdoch, COO, WSL Football
  • Lola Ogunbote, Executive Director

Breakout 3: Panel

The Team Behind Your Future
Supported by Evelyn Partners

Every Player has a support team on the pitch, but who's helping build the career that comes after it?

The women's game has never offered more opportunity, but every playing career has an end. The most successful transitions don't begin with retirement; they begin while a player is still competing.

This session brings together players, and former players, alongside the people who help shape successful transitions, to explore how players can build careers, confidence and networks beyond playing and the kinds of roles that can help them do just that!

Hosted by Chloe Morgan

  • Hayley Ladd, Professional Footballer, Crystal Palace Women FC and Wales Women's Football Team
  • Eartha Pond, CEO and Founder, ESP Foundation
  • Rachael Smith, Head of Growth, Evelyn Partners 

Breakout 4: Workshop

Landing your Dream Job: Your Career Strategy is in Your Own Hands
Supported by Bloom Sports Partners

Most people don’t ‘find’ their dream job by chance, they build the conditions for it over time.

This interactive workshop focuses on how to take ownership of your career strategy in football and beyond. Whether you're actively looking for your next role or planning your long-term progression, you’ll explore practical ways to build visibility, strengthen your network, and stay ready for opportunity when it appears. You are the constant in your own career, move with intention, own it.

Facilitated by Ashley Lehr, Director, Bloom Sports Partners

4:45–5:25pm

Bobby Moore

Fireside chat
Supported by Sky Sports

Hosted by Hayley McQueen

  • Alessia Russo, Professional Footballer, Arsenal WFC and England Women's Football Team

5:30–5:45pm

Bobby Moore

Conference wrap-up

Ebru Köksal, Chair, Women in Football    

Overview of the day, formal close

6pm onwards

Boxpark Wembley

Networking reception

Anniversary celebrations and networking

© Women in Football 2026

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