About

Our Work

We are a network of professionals working in and around the football industry who support and champion their peers.
While we know there has been significant progress in women’s participation in football and great strides have been made, we know that there is still much more to do.

Celebrating women’s achievement

Women in Football champions female talent in a bid to bring about a change in attitudes to women working in the industry. Whether we are celebrating some of football’s earliest female pioneers such as Manchester City’s 1880 founding member Anna Connell, or professional football’s first female physio, Judith Lo, or nominating female employees for Queen’s Honours or industry awards, we are dedicated to celebrating the many contributions by women to our national game.

Celebrating women’s achievement

Challenging discrimination

WiF aims to improve women’s representation at all levels of the game by challenging discrimination and lobbying for change. The 2014, 2016 and most recent 2020 WiF Surveys highlighted that there is much work still to do in key areas such as widening the talent pool of diverse women across the game, achieving gender balance on boards and committees and instilling confidence in reporting discriminatory behaviour and abuse.

Challenging discrimination

Sharing professional expertise

Women still remain significantly under-represented in executive and board positions in the football industry. It is our mission to change this, whether through career enhancing mentoring schemes or seminars and workshops at our events. By bringing together inspirational women from across the industry at regular networking events held throughout the UK and online, we hope to chip away at some of the barriers holding women back in their careers.

Sharing professional expertise

Annie Zaidi

Development Manager Bedworth Ladies, UEFA A License Candidate 2019/2020

Janie Frampton

Sports Officials Consultancy

Dame Heather Rabbatts

Managing Director, Cove Pictures

Anna Kessel, MBE

Women's Sport Editor at The Telegraph

Jacqui Oatley, MBE

Football presenter

Reshmin Chowdhury

Journalist, broadcaster and sports presenter

The WIF board members are a group of professional women and men working in and around the football industry who are passionate about supporting our peers in the sector.


Jane Purdon

CEO, Women in Football

Ebru Köksal, CFA

Chair, Women in Football

Paul Barber

Chief Executive and Deputy Chairman, Brighton & Hove Albion

Prof. Sue Bridgewater

Director of the Centre for Sports Business

Liverpool University

Ben Carter

Chief Marketing Officer

Purple Bricks

Monique Choudhuri

Managing Director at Career Path Training & Consultancy Ltd, Board member of Brentford FC

Liz Ellen

Director and Founder, Livida Sport

Lungi Macebo

COO, Birmingham City

Hala Ousta

Accessibility & Diversity Manager, FIFA

Lisa Parfitt

Co-founder, The Space Between Sports

Kelly Simmons OBE

Women’s Professional Game Director, The FA

Jo Tongue

Executive producer and talent manager

Tongue Tied Media


Cathy Bettinson

Marketing and Commercial Manager

Michelle Dorgan

Head of Marketing and Commercial

Alejandro Amunátegui

Commercial Assistant

Pete Green

Communications Manager

Miriam Pedersen-Smith

Head of Membership and Client Services

Sarah Gordon-Jones

Events Manager

Louise Matthews

Administration Manager

Reported gender discrimination
only  12%

who had experienced gender discrimination in the workplace reported it

Employer support
 66%

of women in the industry feel supported by their employer

Facing obstacles
 82%

said they have faced obstacles in their football career

* Women in Football undertook its biggest-ever survey in 2020. The results of the joint collaboration with Sports Marketing Surveys, sent out to over 4,000 members, reflect just why Women in Football is as relevant today as ever. It also shows that while progress has been made in some areas, there is still plenty of work to do to ensure that the football industry is equal for all.

If you would like further information please contact us at info@womeninfootball.co.uk

© Women in Football 2021

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