We are a network of professionals working in and around the football industry who support and champion their peers.
While we know there has been significant progress in women’s participation in football and great strides have been made, we know that there is still much more to do.
For an in-depth look at our recent work, check out the Women in Football Annual Impact Report 2024-25
Women in Football champions female talent in a bid to bring about a change in attitudes to women working in the industry. Whether we are celebrating some of football’s earliest female pioneers such as Manchester City’s 1880 founding member Anna Connell, or professional football’s first female physio, Judith Lo, or nominating female employees for honours or industry awards, we are dedicated to celebrating the many contributions by women to our national game.
WIF aims to improve women’s representation at all levels of the game by challenging discrimination and lobbying for change. Our regular surveys of the WIF community, most recently in 2024, highlighted that there is much work still to do in key areas such as widening the talent pool of diverse women across the game, achieving gender balance on boards and committees and instilling confidence in reporting discriminatory behaviour and abuse.
Women still remain significantly under-represented in executive and board positions in the football industry. It is our mission to change this, whether through career enhancing mentoring schemes or seminars and workshops at our events. By bringing together inspirational women from across the industry at regular networking events held throughout the UK and online, we hope to chip away at some of the barriers holding women back in their careers.
Director of the Centre for Sports Business
Liverpool University
Sue directs the Centre for Sports Business at Liverpool University. She has worked in business and football education for over 20 years.
She designed and directs the League Managers’ Association football manager Diploma and is a Non-Exec Director of the LMA's Institute. She has taught around the world for clients including FA Wales, Qatar FA, Qatar Stars League, Portuguese Football Federation, Azerbaijan FA.
Sue has run research projects in sport and football for the LMA, PFA, FA, Women in Football, Sport England, Department of Culture, Media & Sport. Sue is on the UEFA Research Grants and Awards Jury. She is the author of books including Football Brands, Football Management and written articles on topics including football sponsorship, women in football, football leadership and football employment.
Sue was a Women in Football board director from May 2018 until August 2023.
Journalist, broadcaster and sports presenter
Reshmin is a multilingual journalist and sports presenter, broadcasting for BT Sport, BBC Sport and TalkSPORT.
She is the lead presenter for TalkSPORT’s “GameDay”, hosting their Premier League coverage every Saturday morning. She also works across the UEFA Champions League and Europa League for BT, the FA Cup and the BBC Women’s Football Show.
Reshmin has been broadcasting across the BBC since 2010. Among her credits are the London 2012 Olympics with BBC World, Wimbledon, hosting during the 2018 FIFA World Cup and presenting the U17 World Cup Final. She has also stepped into the Match of the Day 2 chair on occasion.
At Real Madrid TV, Reshmin conducted the world-exclusive interview with Cristiano Ronaldo, following his then record-breaking move to the club.
Reshmin’s early career took her all over the world and includes stints with Reuters TV, ITN, Bloomberg TV and BBC London.
In 2020, she co-hosted the UEFA Champions League Group Stage Draw for the fourth year running. Other clients include The Best FIFA Football Awards green carpet, the FA, Aspire Sport, One Family Global and the BT Sport Industry Awards.
Reshmin spent much of her youth as a vocalist and performed alongside the award-winning musician composer, Nitin Sawhney.
She is a mother to a young daughter and son, juggling a busy globe-trotting career alongside motherhood and passions for fitness, cooking, socialising and watching sport! She is a proud Bengali, which she speaks fluently, along with conversational Spanish and French.
Sports Officials Consultancy
Janie has been an active football referee for 29 years and became the second woman to have operated within men’s professional football.
Janie worked at the FA for 12 years as National Referee Manager for Education and Training. She has a vast experience in referee development both domestically and internationally having delivered education to grassroots through to elite referees on every continent and within every confederation on behalf of The FA and FIFA. As one of only a handful of female FIFA Instructors in the world at the time, Janie has been privileged to be involved in many FIFA workshops and tournaments.
Janie believes passionately about the development of people, to this end, for 20 years she has been involved in many organisations such as Sports Officials UK Ltd a development partner of Sport England and The International Federation for Sports Officials where she is the Vice President. Janie was Vice Chair of Boccia and the current Executive Chair of Find my kit. In recent years Janie has undertaken a variety of high level contracts with World Athletics, designing and delivering their global gender leadership programme, the ECB implementing a new officiating structure and strategy and The Confederation of Professional Golf leading their governance review. Janie also sits on the SO15 Counter Terrorism Advisory Board where she shares the benefits of sport to inspire and motivate young people to make positive life choices.
Co-founder
Women in Football
Anna Kessel MBE co-founded Women in Football in 2006, and was chair of the organisation until September 2015.
An award-winning executive with 20 years' experience in the sports industry, Anna has sought to champion women and girls in sport across her various roles as journalist, editor, campaigner and author. Most recently Sky Sports' Executive Director for Development, Anna has always been at the forefront of agenda-setting change. Fifteen years at The Guardian and Observer (2004-2019) covering three Olympic Games, as well as World Cups, Euros and World Championships, and interviewing some of the biggest stars in global sport, was followed by joining The Telegraph as Editor to lead the first ever women's sport department at a national newspaper. Telegraph Women's Sport went on to win nine major awards in its first year and helped to rewrite the script for women's sport coverage in the UK.
In 2016 Anna was awarded an MBE for services to journalism and women in sport. She also published Eat Sweat Play: How Sport Can Change Your Life (PanMacmillan), a passionate polemic longlisted for William Hill Sports Book of the Year and shortlisted for the Sports Book Awards. In 2017 Anna launched the Blue Plaque Rebellion, alongside the Women's Sport Trust, to champion forgotten pioneers from women's sports history. The Independent described Anna as a “fearless adversary of sexism” in their list of the 50 Most Influential Women in Sport.
Anna stepped down as a director from the board of Women in Football in May 2020, but continues as an ambassador.
Football commentator and sports broadcaster
Jacqui is a hugely respected football commentator and sports broadcaster with over two decades of experience. Having changed career, retrained as a journalist, and worked her way up from hospital radio, local radio and non-league football, Jacqui made history in 2007 as the first female commentator on Match of the Day and has been racking up the “firsts” ever since. She was the first commentator on Sky Sports’ coverage of the Women’s Super League and covers Premier League matches for a worldwide audience. Jacqui is a familiar voice in the USA as CBS commentator on the NWSL, as well as broadcasting the last men’s and women's FIFA World Cups for FOX Sports. She also presents ITV’s PDC darts coverage. Jacqui was awarded an MBE in the 2016 New Year’s honours list for championing women’s football and the role of women throughout the game.
Former CEO
Women in Football
Jane is the former CEO of Women in Football. In 2001, Jane was appointed as Club Secretary and Solicitor at Sunderland AFC, one of the first in-house lawyers at any Premier League football club. She went on to join the Premier League, where she rose to become the Premier League’s first ever Director of Governance.
Before joining Women in Football in 2018 Jane was Head of Governance and Leadership at UK Sport where, working with Sport England, she co-authored the first edition of the Code for Sports Governance. Jane oversaw its implementation and she and her team supported sports to become fully compliant, including in its ground-breaking provisions regarding diversity. In 2018, she joined Women in Football as its first ever CEO, and remains an ambassador since stepping down in 2021.
In 2023, Jane joined DCMS’s expert panel working on the government review (chaired by Karen Carney MBE) of the future of women’s football in England. She remains an advisor to government on the women’s game. Jane also chairs the Professional Game Academy Audit Company which provides quality assurance to boys’ and girls elite talent pathways in the professional game. Jane is an author, and her book ‘The Homecoming: the Lionesses and Beyond’ tells the story of England’s wonderful victory is the 2022 Euros. In 2024 Jane was awarded the Unsung Hero Award by the Women's Football Awards.
Founder
Women’s Sports Group
Dame Heather Rabbatts is the founder of Women’s Sports Group.
She has wide-ranging leadership experience and expertise across sport, business, media, law and government.
Heather became The Football Association’s first female non-executive director and board member when she was appointed in 2012. Whilst at The FA, Heather served on the organisation’s Remuneration Committee and chaired The FA Inclusion Advisory Board.
She was also previously a member of FIFA’s Anti-Discrimination Taskforce.
Development Manager Bedworth Ladies, UEFA A License Candidate 2019/2020
Annie is in her second season as Head Coach at Bedworth Utd Ladies Development Team, who play in the National Reserve League Midland Division.
Her remit is to watch, coach and develop individual players so they can progress through to Bedworth Utd Ladies First Team who play in the National League.
Previously head coach at Solihull Moors, she has by her own admission "thrown myself in the deep end of the pool with these roles and hoping to swim out equipped with skills, knowledge and experience to develop me as a coach and prepare me for a full-time role within women's game."
Annie's coaching achievements speak volumes for her hard work and dedication, including a UEFA A License Candidate 2019/2020, a member of FA Asians in Female Football National Party, when she was invited to be involved in helping the FA shape aspects of the new FA Women football strategy 2020/2024. Annie was also asked to be part of FIFA Women’s Football 2018, meeting with Hope Powell, Vera Pauw, Caroline Morace & Hesterine De Reus to help finalise the framework for Female Coach Mentoring Program.
Not only that, but Annie is Founder of Coach AnnieZ Foundation, a charitable organisation to empower, inspire & encourage young girls & women to achieve their potential and in 2017 she was awarded the British Empire Medal for her services to football coaching.
The WIF board members are a group of professional women and men working in and around the football industry who are passionate about supporting our peers in the sector.
Chair
Women in Football
Born in the vibrant city of Istanbul in 1968, Ebru Köksal’s journey from the bustling streets of New York to the heart of Turkish football is nothing short of inspiring. She kicked off her career as a financial analyst at Morgan Stanley, navigating the fast-paced world of finance with finesse. Her return to Turkey saw her rise through the ranks at Citibank, where she honed her skills as a senior manager.
In 1999, Ebru took a bold leap into the world of private equity with AIG, before making a game-changing move to Galatasaray Sports Club in 2001. As CFO, and later CEO, she steered the club through a transformative era of growth and international success.
Ebru’s influence extended beyond Turkey when she was appointed General Secretary of the Turkish Football Federation in 2011. Her expertise was sought after by FIFA and UEFA, where she served as a consultant from 2012 to 2018. She returned to Galatasaray as a Board Member, continuing to shape the future of football.
Today, Ebru Köksal is a senior adviser at J Stern & Co., Chair of Women in Football, UK, Board Director at A-Leagues Australia, INED at the Professional Footballers Association UK, and an INED at the International Tennis Integrity Agency. Her accolades include the Executive of the Year Award 2011 by Stadium Business Awards and the first-ever Making a Difference Award by HBS Executive Education in 2018.
A graduate of Brown University with dual degrees in Economics and International Relations, and an alumna of Harvard Business School’s Advanced Management Program, Ebru is also a Chartered Financial Analyst.
Ebru’s story is a testament to her unwavering dedication and pioneering spirit in the world of sports and finance. She has significantly impacted the representation of women in sports globally through her pioneering leadership and advocacy. She broke numerous glass ceilings, becoming the first woman on the Executive Board of the European Club Association and the first female General Secretary of the Turkish Football Federation. As Chair of Women in Football, she champions gender equality, creating opportunities and raising awareness about challenges women face in sports. Ebru’s journey inspires women and girls worldwide to pursue careers in sports, and her work with various organizations promotes diversity and inclusion, making her a key figure in creating a more equitable sports environment.
Chief Executive and Deputy Chairman
Brighton & Hove Albion FC
Paul is Chief Executive and Deputy Chairman at Premier League club Brighton & Hove Albion FC.
His career in professional football has spanned more than 25 years, during which time he has held senior positions at Vancouver Whitecaps FC, Tottenham Hotspur FC and The Football Association.
Since joining Albion, Paul has been elected to various representative roles for the Premier League, The EFL, and The FA. He is currently a member of The FA Council and Professional Game Board. Paul also serves as one of The FA’s international ambassadors, and sits on numerous Premier League committees.
Paul was awarded an OBE in 2022 for services to association football, and has since received an Honorary Doctorate from the University of Sussex. Paul was named Overall Chief Executive of the Year at the Football Business Awards in both 2022 and 2013, and European Sports Executive of the Year at the Stadium Business Awards in 2016.
Chief Marketing Officer
CarWow
Ben is the Global Chief Customer and Marketing Officer of CarWow tasked with revolutionising how consumers buy and sell cars. Prior to joining CarWow in 2022, Ben has worked for a number of the UK’s biggest digital businesses in Executive marketing roles helping them drive growth, build their brands and accelerate their digital transformation including Just Eat, Betfair and Notonthehighstreet.
Ben who was recently named as one of the Top 100 Most Effective Marketers by esteemed trade publication Marketing Week is also Chair of the Lily Foundation- a charity dedicated to finding a cure and raising awareness of mitochondrial disease and is a Director of Women in Football, a non-for profit organisation that is focused on making football a more acceptable place for women on and off the pitch to work, play and support. Ben is a big football fan and a season ticket holder at Southampton FC, his favourite club.
Managing Director
Versify Consulting
Monique is Managing Director at Versify Consulting. She drives strategic culture change at all levels, championing diversity and changing attitudes towards inclusion, equity and belonging to unlock opportunities for people as well as value for businesses.
Her consulting work has included developing and delivering strategic and inclusive leadership programmes for boards, ExCos and staff and redrafting governance for boards. Her extensive inclusion portfolio includes designing ED&I strategies, EDI consultancy, designing and measuring ED&I and crafting engagement surveys and audits.
Formally a Non-Exec Director for Premier League club Brentford FC for six years, where she was a board champion for EDI and Wellbeing and responsible for their EDI strategy and diversifying their board, she is currently a:
Board Director for Women in Football
Board Advisor for Level Equals, an inclusive hiring consultancy specialising in debiasing recruitment for sport
Board Advisor for Mass App – a mental agility app and mental training program for footballers
Member of the EDI Advisory Group for Brentford FC
Chair of The Professional Development Committee Women in Football
Trustee for CRY UK (Cardiac Risk in the Young)
Director and Founder
Livida Sport
Liz spent 15 years with a leading London law firm where she was a Partner and Head of their highly regarded Sports Group before establishing her own sports consultancy and legal concierge, Livida Sport, in 2020.
Liz is a trusted advisor to players, agents, clubs, governing bodies and sports businesses, whom she works with on a broad range of issues in the UK and abroad.
In 2015 she featured in the Independent’s inaugural list of the Most Influential Women in Sport and has been described in Legal500 as “probably the best sports lawyer in the country”. She is a Leaders in Sport Global Leaders Under 40 alumni. She has a Masters in Sports Management & the Business of Football and is a lecturer on the Professional Footballers' Association Business School. She founded the Mishcon Sports Law Academy, which has provided opportunities for hundreds of graduates to learn about sports law in practice.
Liz is passionate about the advancement of women in the workplace, and particularly the professional football industry. She has led the way in her field, becoming the youngest female football agent when she was first licensed nearly 20 years ago, and being a well-respected leader in the sports law industry. She has helped a number of women and men build careers across the game, being a real advocate for diversity and equality.
Sports Consultant
Lungi has worked in professional football for over 6 years, supporting the board of directors and senior management, she is efficient in planning, organising and working collaboratively to influence, design and deliver initiatives, essential to the accomplishment of the business.
She is currently the Chief Operating Officer at Birmingham City Football Club, having spent a number of years at Charlton Athletic.
In October 2018, she was named as a NextGen Leader for 2019 - one of 30 rising professionals from across the UK sports industry.
A graduate in Psychology, Lungi is especially interested in developing people and believes in the balance of diversity and representation at all levels of football.
Managing Director
Aston Villa FC Women
Maggie Murphy is a sports business and strategy consultant, media contributor, and co-host of the Expected Goals podcast. Former CEO of Lewes FC, she drove the club's record attendances, commercial growth, and award-winning fan engagement over five years. Previously, she held senior advocacy and policy roles at Transparency International and Amnesty International and co-founded Equal Playing Field, promoting opportunity, equality and respect for women and girls in football. She served on the FA Women’s Super League and Championship Board (2021–2024) and was named to the BBC Woman’s Hour Power List in 2023 as one of the UK’s most influential women in sport.
Co-Founder
The Space Between
Lisa is Co-Founder of the challenger sports marketing agency The Space Between which in just 18 months was named Sports Industry Young Agency of the Year and in 2024 won the European Sponsorship Association Agency of the Year.
Lisa has 25 years in the sports industry, starting her career at the Ladies European Tour before moving agency-side to Synergy and then Engine Sport as Managing Director. Lisa has advised major brands & rights holders in sport and sponsorship marketing - clients include Vitality, Xero, Under Armour, British Airways, Guinness and Emirates. In 2015 Lisa was fundamental in securing the first ever standalone sponsorship of the Women’s FA Cup by SSE, followed four years later by Vitality.
Lisa has been named in the PR Week Power 100 five years in a row, is an Activator on the Women’s Sport Trust Unlocked programme, a mentor on the WIF x Xero Small Business programme and a Level 1 FA Coach for her two daughters’ Milford Pumas Youth football teams.
Lisa is on three of WIF’s Committees - Chair of our Commercial, Co-Chair of Marketing and sits on the Finance Committee.
Football agent and lawyer
Rafaela Pimienta is a prominent Brazilian lawyer and football agent who commands respect as a leading figure in sports. After graduating with a law degree from Brazil she chose to focus on sports law with a particular dedication to football. Rafaela shattered industry limitations through her excellent negotiation abilities and profound football industry knowledge while demonstrating strong dedication to her clients' achievements. She is recognised as a trailblazer among women who attained leadership positions in football and has become a role model for aspiring female athletes. Rafaela advocates ethical standards in the football industry while she works to secure her clients’ sustained career development and personal welfare.
Sports Consultant
Kelly Simmons Sports Consultancy Ltd
Kelly is a world leader in football with over 30 year-experience in the English Football Association (The FA). From 2018-2023, Kelly was the Director of the Women’s Professional Game for the FA in England, where she led the led the transformation of the women’s professional game in England into one the world’s leading domestic systems, including the transition of the Women’s Super League (WSL) into a fully professional league and securing record sponsorship and media deals.
Prior to this Kelly was Director of Development for The FA, overseeing the delivery of a £200M four year plan for children’s and grassroots football. Kelly is a NED of Women in Football and is now a consultant working with Portas, FIFA and Premiership Women’s Rugby.
She was awarded an MBE in 2002 for services to football and received the BT Sports Industry Award for ‘Leadership in Sport’ in 2016.
Chief Marketing & Fan Experience Officer
City Football Group
Nuria Tarre is Chief Marketing & Fan Experience Officer at City Football Group (CFG). Her role encompasses content and digital platforms, fan relationship management, fan data and insights, retail and brand growth. Nuria joined CFG in November 2015 after 20 years of experience in senior leadership roles in strategy consulting, telecom, travel and entertainment. Her career has focused on growth-oriented companies in need of performance turnaround, digital innovation and business model transformation. Nuria is well travelled. Her career has seen her live and work in 12 different countries. She is fluent in French, Spanish, Catalan and English.
CEO
Tongue Tied Media
With 20 years in the industry Jo has experience across the board in sport, media and commercial opportunities.
Her sports management and production company Tongue Tied Media is seen as one of the most highly respected and leading sports agencies in the UK.
Jo was awarded an MBE in 2022 for services to association football and gender equality. In 2019 she was listed on the Evening Standard’s list of most influential Londoners and was also selected as one of Leaders in Sport 40 under 40 global leaders.
Starting out at the BBC as a sports reporter she moved into online, radio and TV before joining independent agency Somethin’ Else and editing the flagship football show 606 for 10 years. Jo co-wrote the BBC book The League Doesn’t Lie. An FA registered agent she is passionate about securing fair contracts for all clients be they male or female.
Jo currently represents more than 30 former and current players and football broadcasters. She was integral in placing the first female pundit on BBC MOTD.
Jo is a Director and board member of Women in Football. She is also a Trustee of the Michael Carrick and Jason Roberts Foundations.
Executive Director
Norwich City FC
Zoe Webber has worked in the football industry for over 20 years and is the Executive Director at Norwich City FC, where she is responsible for overseeing and aligning the strategic direction of the club. Zoe sits on both the board and the executive team and is a trustee for the Norwich City Community Sports Foundation. Zoe has a background in football regulation and player transfers and has gained a broad level of experience working at other clubs including Liverpool and Fulham, as well as several years with the Premier League.
Chief Executive Officer
A multi-award-winning sports industry executive, Yvonne was appointed as the CEO of Women in Football in 2022 where she has led the team to significant growth in commercial revenue, membership, influence and impact. Yvonne was recently featured in Telegraph Sport's 50 most influential women in sport list for 2024, as well as being awarded the title of Women’s Football Champion at the prestigious Women’s Football Awards in 2024. Her previous accolades include the Northwest Institute of Directors' Director of the Year for Public and Third Sector.
From grassroots participation to the boardroom, equality is a huge passion for Yvonne, whose previous achievements have helped to make a difference to people's lives through sport and physical activity. Before joining Women in Football, Yvonne established her own sports consultancy, Stryve; worked as Managing Director of Project 92, the business of former Manchester United stars the 'Class of 92’; and was Chief Executive at GreaterSport, a charity changing people’s lives across Greater Manchester. In addition to her role current role, Yvonne is involved with a number of organisations in a non-executive director capacity, as an executive coach/mentor, and as chair of trustees for the Class of 92’s charity, Foundation 92.
Deputy CEO
Lisa joined Women in Football in December 2022 as Senior Commercial Manager and became Deputy CEO in 2024. Previously she spent most of her career working in commercial roles with over 20 years’ experience offering expertise in developing sales and marketing strategies to generate income across diverse categories. She has worked at some of the leading retailers in the UK, such as Argos, Currys and Ryman.
In the last 10 years Lisa has held director roles in both retail and wholesale, most recently for Professional Music Technology and Tree of Life. During the span of her career, Lisa has forged partnerships with leading brands such as Dell, HP, Samsung, Fender, Microsoft, Apple and Intel.
Lisa has always been passionate about football. She started playing football with the boys in the school playground aged five, but sadly, as was the case at that time, wasn't able to join in during PE lessons. At the age of 12 she joined her local women’s team and has seen first-hand the shifts in attitudes towards female footballers and the new opportunities that football brings to our stars today. Lisa still plays football on a weekly basis for Marple Athletic Juniors.
Lisa is a supporter of Liverpool FC and Arsenal WFC, but also follows Manchester City WFC and holds a season ticket there.
Email Lisa here.
Community and Digital Marketing Manager
With more than five years' experience in the sports industry, specialising in growing audiences, engaging communities, leading campaigns, and generating income, Dan first joined Women in Football in December 2021, having previously worked as a Marketing Assitant at Intersport UK.
Dan is involved with all things marketing and communications at WIF, encompassing digital strategy, website, CRM and much more. He manages the #GetOnside gender equality campaign, which has produced more than 260 pledges to improve the football landscape for women and girls. He has also helped the WIF digital community more than double in size, and helped hundreds of women find employment through the Women in Football website jobs page.
Dan continues to look for new ways to support the WIF membership – he was a key figure in the implementation of a new CRM software which has enabled WIF to improve on bespoke member offerings. He is also an active member of the professional development and marketing committees, helping to ensure consistency of all comms that align with core business and EDI values.
A lover of many sports, Dan is big on football and supports Chelsea FC, although he similarly enjoys darts, American football and basketball. He even represented the ultimate frisbee society during his time at De Montfort University.
Email Dan here.
Partnerships Manager
Amy has spent most of her career working in sport in a variety of roles, starting in sponsorship account management with Macesport, mainly managing Vauxhall's Home Nations sponsorship with Northern Ireland and the FA Vauxhall Youth Programme.
She then worked for Global Premier Soccer in Portland, Maine, USA before returning to work for her hometown club Nottingham Forest, leading on media and communications for their charitable trust.
Her love of women’s football landed her a role at the City of Football, a Sport England-funded project aimed at increasing participation and opportunities for underrepresented groups. After funding ended, she moved on to work for William Hill, working across its sport sponsorship portfolio, activating rights across the Scottish Cup, Matchroom Boxing, World Darts Championship, and Football Writers' Association. She also managed the ambassador and influencer portfolio.
After exploring opportunities within education and running a female-only five-a-side league on the side, Amy’s passion for football and equality has brought her back into the industry and what she describes as the perfect role and organisation to bring her experience and skills to the Women in Football team.
Email Amy here.
Events Manager
Sarah is the Events Officer for Women in Football, having joined from IMG Media where she was Head of Production. During the 12 years at IMG/Premier League Productions, she was instrumental in the growth of PLP. They went from producing and broadcasting 10 live matches and one magazine show to the current 24 hour channel with daily live studio of up to nine hours per day, seven magazine shows and a staff of over 100 with up to 250 freelancers per week.
Sarah played a significant role in all stages of the planning, finance, commercial elements and launch of the PLTV channel that broadcasts to over 200 territories worldwide and was key to the growth of the multi-million pound budget. Sarah's previous clients include the Premier League, NBC, Channel 4, HBS, UEFA and the European Tour. Sarah's background is live outside broadcast of major sporting events, including the Premier League, World Cups, European Championships, Wimbledon and the Grand National.
Sarah has been in the television sports industry for over 20 years and previous employers include ISL, IAAF, HBS, Octagon CSI, Charter Broadcast and Fountain Studios.
Email Sarah here.
EDI Manager
Birmingham City FC
I am an EEDI practitioner with experience across sport, education, and the arts including roles with the University of East London, Birmingham Opera Company, and Nottingham’s Theatre Royal. These roles have shaped my approach as the founder of consultancy Hyphenate, which supports organisations in uncovering and embedding an intersectional lens into their strategy.
Born and raised in inner-city Birmingham to Punjabi parents, I am a proud first-generation British Indian whose working-class roots and lived experience fuel my commitment to inclusive leadership and equitable practices.
My proudest achievement to date is playing a role in the Birmingham 2022 Commonwealth Games, helping to bring to life the opening and closing ceremonies, the schools learning programme and the Queen’s Baton Relay.
What is your background connection to football?
I launched my career at the Aston Villa Foundation in 2015, where I led the girls’ football and school sports programme. Since 2021, I have taken on trailblazing roles as the first EDI Manager for three professional clubs, including Birmingham City and Wolves, leading on strategy, campaigns and football governance.
I serve on the Equality Advisory Board for the Football Association of Wales and have also mentored on their programme for women and girls.
Why did you want to join the EEDI Advisory Group and what are you hoping to bring?
I wanted to help move the dial towards a more inclusive and cross-collaborative football industry, where belonging and well-being are truly amplified.
On this journey, I aim to bring others along as we shape and deliver plans that genuinely reflect and support all women, genders and peers on this path with us!
How have you benefitted most from being a WIF member?
I’ve been a member of WIF for almost five years. The platform has connected me with a strong network of professionals across different areas of the game from clubs to partners. More importantly, it has deepened my understanding of my whole self, both personally and professionally.
Last year, I completed all four levels of the WIF Leadership Programme, which further equipped me with the skills to influence and develop my practice. It also sharpened my sense of purpose and commitment to leading with integrity.
DEI and CSR Specialist
National Audit Office
I am an EEDI leader with over 20 years of experience including within professional football, social housing, the Civil Service, refuge and asylum, and recruitment.
EEDI is more than a job for me; I come from multiple lived experience backgrounds. Since my teenage years, I’ve been involved in community organising and campaigns always focused on ensuring that people who struggle, or are without a voice, are centred in my approach and my professional practice. EEDI is about who I am, as well as what I do in my 9-5.
What is your background connection to football?
I’ve been fan of Spurs for the past 40 years. Well, “fan” is doing some heavy lifting in this sentence, it’s been a long-suffering relationship, but nice to get some recent success!
Professionally speaking, I spent four years leading EDI at City Football Group (CFG) before moving back into the public sector with the NAO.
This year I had the honour to be a judge at the 2025 Football Black List awards for the Community and LGBTQ categories and have recently been appointed to the role of Vice Chair at Out There, a Greater Manchester charity that supports the families and children of people in prison.
Why did you want to join the EEDI Advisory Group and what are you hoping to bring?
I am a passionate advocate for intersectional gender equality and have been a supporter of WIF since the early days of my time at CFG. The opportunity to formally contribute to WIF’s mission, act as a critical friend and help drive EEDI not just within the organisation, but across the industry, was too good an opportunity to miss. I am sure my passion, knowledge and activist leader approach will make a positive impact.
I look forward, with relish, to getting stuck in with my new EEDI Advisory Group colleagues and thank WIF for the opportunity.
How have you benefitted most from being a WIF member?
Being part of a community of people determined to make a difference.
CEO
Northamptonshire FA
With over 20 years’ experience of working in sport development with a particular focus on driving inclusion and equity across the sector, I’m excited by the opportunity to contribute to the Women in Football EEDI group. I am currently the Chief Executive Officer of Northamptonshire Football Association, having previously held senior roles at Activity Alliance, Stonewall, Great Britain Wheelchair Rugby and Sport England.
What is your background connection to football?
Having played football from the age of 16, it has been integral to my identity, and it is now an absolute honour to be leading a county FA.
Why did you want to join the EEDI Advisory Group and what are you hoping to bring?
First and foremost, I want to make a difference. I acknowledge the ways in which my lived experience influences my decision-making, particularly my experiences as a female leader in sport. Reflecting upon this while applying my professional expertise, I hope that I can support WIF in maximising impact in its EEDI ambitions.
How have you benefitted most from being a WIF member?
Being part of an active and dynamic network that supports, celebrates and promotes women working in football is incredibly important, particularly as we acknowledge while things have changed, women continue to face challenges in the sector and there is still so much to do.
EDI practitioner
I’m an experienced EDI practitioner with just over seven years in the inclusion space, dedicated to fostering equitable and inclusive environments across sport. My work has focused on integrating inclusive practices, advocating for male allyship, and delivering impactful EDI education across football.
I have held roles at Fulham Football Club and the Football Association and previously served as a National Council board member for the Football Supporters’ Association.
Drawing from both professional expertise and lived experience, I bring a strong insight into the challenges and opportunities that exist within the sport.
What is your background connection to football?
Football has been central to both my personal and professional journey. Working in EDI capacities across multiple organisations within the sport, I’ve contributed to shaping inclusive strategies, influencing policy, and helping drive positive cultural change across the football ecosystem.
Why did you want to join the EEDI Advisory Group and what are you hoping to bring?
I joined the advisory group to accelerate meaningful and sustainable change in football. My aim is to elevate equity, cultivate male allyship, and support inclusive education that empowers stakeholders at every level of the game. I hope to help deliver tangible progress that supports future generations of diverse talent, both on and off the pitch.
How have you benefitted most from being a WIF member?
My WIF membership has offered a strong, supportive network of professionals who are equally committed to inclusion. It’s provided a space for shared learning, professional development, and collaboration on impactful initiatives. The community has deepened my understanding of intersectionality and reinforced the power of collective action in creating a more inclusive football landscape.
Senior independent consultant
I am a multi-award-winning senior independent consultant working across EEDI, corporate and public affairs and HR, with cross-sector and global clients. My career has spanned corporate, charitable, and public-sector spheres in both an executive and non-executive capacity.
I also bring my lived EEDI experience to the table. I am a Black British-born Sierra Leonean female, with a long-term health condition, who grew up in south-east London after moving back from Sierra Leone to the UK as a toddler.
As well as an extensive career in financial services, working for companies including Lehman Brothers, Morgan Stanley and KPMG, I was International Relations, Corporate Affairs and Co-Partner for Equality, Diversity and Inclusion Director at the Football Association.
Outside of football, I have held various non-executive roles at organisations including the NHS, Ofcom and NASA, with many of these specifically focused on EEDI.
What is your background connection to football?
As well as the aforementioned FA role, I am currently a Senior Independent Director at The Amateur Football Alliance, a WIF Membership Committee Member and a member of Crystal Palace’s External Advisory Group.
Why did you want to join the WIF advisory group and what are you hoping to bring?
I am passionate about driving change across society and the football industry and believe that I can support WIF by providing open, honest and direct feedback.
Simultaneously, I hope to support WIF on being a beacon to the wider industry while continuing to break down arbitrary barriers to entry, participation, progression and engagement, while allowing people to be their true authentic selves and not to have to be forced to conform to the historical ways of the "old boys' network".
How have you benefitted most from being a WIF member?
Being a WIF member has enabled me to develop a network of women and people passionate about equality who want and need the football industry to do better.
Head of EDI
FIFPRO
"I’m Brazilian and Italian, but if you ask me during any World Cup, I’m fully Brazilian! I’ve lived, studied, and worked across five continents, helping me learn the value of bridging differences, challenging my own biases, and creating spaces where everyone feels they belong."
I now lead on EDI at FIFPRO, the global union for professional footballers, where I work closely with the leadership, player unions, and industry partners to help shape a football industry that is fair, inclusive, and truly reflects the diversity of its players and communities.
What is your background connection to football?
Football has been part of my life for as long as I can remember, even though I’ve never played. I still recall watching videos of Garrincha with my dad when I was four or five.
As a university student, my first part-time jobs were at Old Trafford and San Siro and then I was lucky enough to work on the 2014 men’s World Cup in Brazil, in transport operations for national teams and referees.
Since joining FIFPRO in 2020, I’ve gained a deeper understanding of football’s responsibility to create fair, safe, and inclusive environments for everyone involved in the game, and a stronger desire to help drive that work.
Why did you want to join the EEDI Advisory Group and what are you hoping to offer?
I’ve always seen Women in Football as a powerful platform to help advance gender equality in what remains a deeply male-dominated industry, I want to support WIF in expanding and strengthening its efforts to increase the visibility and opportunities for more women in the game, while ensuring an intersectional approach that truly reflects our diverse realities.
I believe WIF’s potential is incredible and still untapped in many contexts where I hope to help make a difference. The lack of women in football leadership is something I care about deeply, and I’m committed to helping change that.
How have you benefitted most from being a WIF member?
At FIFPRO, we drew on WIF’s know-how to deliver a programme in 2021-2022 aimed at bringing more women onto board positions, and we also partnered with WIF to organise EDI workshops for our staff. That work helped us focus more intentionally on diversity and inclusion, and WIF has been an important partner in that journey.
of female WIF members don't report abuse or discrimination as they don’t think anything would be done about it
of WIF members believe their resilience has helped them throughout their careers in the football industry
of women working in football believe they have to work harder than men to achieve the same recognition and benefits
69% of men agree with them
These findings are among those from the most recent Women in Football survey, conducted in 2025. Find out more
If you are currently working in football, interested in working in football, or looking to expand your professional network, please register below to find out more about becoming a member.
Once your application is approved, you will be able to benefit from our vast network of women and men working in football across the board.
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